I've posted a video below that seems typical of Mr. Zell’s comments to employees since taking over the company. He makes a lot of sense to me. I've always thought it was crazy that The Tribune and many other large multimedia companies were not operated more efficiently.
I’m sure Mr. Zell feels he is not running a newspaper company but a multimedia company that creates compelling content and sells effective advertising for distribution on any type of media: print, broadcast or web.
Consolidation of newsrooms, ad sales and supporting infrastructure, at a national/world level, is absolutely the right thing to do. It will make a more efficient and profitable organization.
Profitable media companies can then concentrate resources on local news. The next challenge is to find the right mix user generated and licensed content for audiences at the community level and the ability to handle very “hyper-local” advertising.
I’m sure Mr. Zell feels he is not running a newspaper company but a multimedia company that creates compelling content and sells effective advertising for distribution on any type of media: print, broadcast or web.
Consolidation of newsrooms, ad sales and supporting infrastructure, at a national/world level, is absolutely the right thing to do. It will make a more efficient and profitable organization.
Profitable media companies can then concentrate resources on local news. The next challenge is to find the right mix user generated and licensed content for audiences at the community level and the ability to handle very “hyper-local” advertising.
This video gives you a flavor of Mr. Zell. See You Tube for more.
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